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Once around the Blog.‍

From left: Agency Manager Laura Brendel with Creative Directors Thomas Sachs and Henrik Kuhnlein
28.05.2025

What Really Counts Is Authenticity

Bergwerk's Creative Directors Henrik Kuhnlein and Thomas Sachs discuss why brands succeed or fail.

Lesezeit
4 Min.
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Kumpels as impulse givers.

The Kumpels report on everyday agency life, specialized topics and everything that motivates brand lovers.

Bergwerk designer Stef and owner Hans-Peter talking about the ESG report.
Bergwerk
02.04.2025
Lesezeit
5 Min

Make a Cure out of Duty

Bergwerk's Creative Stef Forberich and Owner Hans-Peter Brendel talk about the requirements and impact of ESG Reports.

Ulrike Brendel, Bergwerk owner and managing director
Ulli
05.03.2025
Lesezeit
3 Min

Brand Work Requires Brand Love

Bergwerk's owner Ulrike Brendel explains why her business card also says “brand lover”.

Picture of Bergwerk 2025's annual motto on a wall: Trust. energy. lightness.
Bergwerk
29.01.2025
Lesezeit
2 Min

Trust. Energy. Lightness – Our Motto for 2025

With trust as our foundation, energy as our drive and lightness as our companion, we intend to shape our year 2025.

Agency management Laura together with Zazu, a golden retriever.
Laura
04.07.2024
Lesezeit
2 Min

A Heart and a Paw

Laura and Zazu are an experienced team that has a positive influence on the working environment and productivity through their peace and joy.

Owner Hans-Peter is leaning relaxed against the Bergwerk's terrace railing. The view of the green surroundings can be seen in the background.
Hans-Peter
20.06.2024
Lesezeit
3 Min

Realness: The Courage to Be Authentic

What really counts when working with customers? What defines first-class brand work? My answer is Realness. It must be real. It must be consistent. It must have a soul.

Creative director Henrik working on a PC.
Henrik
05.06.2024
Lesezeit
2 Min

Moving Brands Move People

Why motion design and animation are essential parts of a brand.

Customers. Voices. Projects.

We talk to customers and partners about current projects, strategic brand management and other topics that move us.

Stefan Hammel, owner of Harema GmbH
05.10.2023
Lesezeit
3 Min

Want the Best, Achieve the Best.

Stefan Hammel, owner of Harema GmbH in Rodgau, also reflects on clean solutions in brand work.

Enver Büyükarslan, founder and shareholder of the Deutsche Investment Group
12.09.2023
Lesezeit
12 Min

“You can't pay – like love.”

A conversation with Enver Büyükarslan & Tamara Martin about Deutsche Investment's brand relaunch.

Ulrich Hielscher, Managing Director International Hydraulics Academy GmbH
22.08.2023
Lesezeit
6 Min

“It was time.”

An interview with the Internationale Hydraulik Akademie GmbH (IHA) about the why and how of their new brand identity.

Fokus Marke
Strategy and Branding Magazine

How does an entrepreneur experience the relaunch of their own brand? What makes for good branding work? And how do you achieve “the best”? The first issue of our FOKUS MARKE magazine focuses on these and other topics. Are you interested? We would be happy to send you a copy. FOKUS MARKE is only available in German.

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