Once around the Blog.‍

09.02.2024

Bergwerk Goes International

Our website is now available in two languages. Lea and Annalisa explain why they recommend this step to everyone.

3 Min.

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Kumpels as impulse givers.

The Kumpels report on everyday agency life, specialized topics and everything that motivates brand lovers.

Bergwerk

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12.01.2024

1 Min

Our Motto for 2024: Energy of Lightness

What is behind our annual motto for 2024 and why it inspires us.

Annalisa

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05.12.2023

2 Min

After Work as a Media Designer

Annalisa explains how you can rediscover your own environment through conscious perception.

Linda

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27.09.2023

2 Min

Between the Lines: Challenges and Opportunities of Bilingual Typography

Linda offers insights into a topic that combines her love for languages and her passion for graphic design.

My business card has the term “empathic” on it. I'll explain why this characteristic is so important in my work.

Lea

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19.09.2023

2 Min

A Look Through User Lenses

Lea explains how we can use empathy to design good products

Helena

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10.09.2023

2 Min

Germany, Here I Am

Helena is training as a media designer at Bergwerk. Here she talks about what drives her.

Martin

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05.09.2023

2 Min

ChatGPT: Texter's Friend or Foe?

A (subjective) inventory of Martin, copywriter and concept developer at Bergwerk.

Customers. Voices. Projects.

We talk to customers and partners about current projects, strategic brand management and other topics that move us.

Bernd Müller, managing director of specialist publishers of Mediengruppe Oberfranken in Kulmbach

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07.02.2024

6 Min

Brand as a Reflection of Inner Values

Bernd Müller, managing director of specialist publishers of Mediengruppe Oberfranken in Kulmbach, about the benefits of consistently pursued brand work.

Frank Alexander Kühne, Chairman of the Adalbert-Raps-Stiftung

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17.01.2024

2 Min

Courage Is Worth It

The chairman of the Adalbert-Raps-Stiftung, Frank Alexander Kühne, uses the power of the brand to differentiate.

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05.10.2023

3 Min

Want the Best, Achieve the Best.

Stefan Hammel, owner of Harema GmbH in Rodgau, also reflects on clean solutions in brand work.

Ulrich Hielscher, Managing Director of Internationale Hydraulik Akademie GmbH

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22.08.2023

6 Min

“It was time.”

An interview with the Internationale Hydraulik Akademie GmbH (IHA) about the why and how of their new brand identity.

Enver Büyükarslan, founder and shareholder of the Deutsche Investment Group

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12.09.2023

12 Min

“You can't pay – like love.”

A conversation with Enver Büyükarslan & Tamara Martin about Deutsche Investment's brand relaunch.

Strategy and Branding Magazine

How does an entrepreneur experience the relaunch of their own brand? What makes for good branding work? And how do you achieve “the best”? The first issue of our FOKUS MARKE magazine focuses on these and other topics. Are you interested? We would be happy to send you a copy. FOKUS MARKE is only available in German.

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