Once around the Blog.‍

04.07.2024

A Heart and a Paw

Laura and Zazu are an experienced team that has a positive influence on the working environment and productivity through their peace and joy.

2 Min.

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Kumpels as impulse givers.

The Kumpels report on everyday agency life, specialized topics and everything that motivates brand lovers.

Hans-Peter

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20.06.2024

3 Min

Realness: The Courage to Be Authentic

What really counts when working with customers? What defines first-class brand work? My answer is Realness. It must be real. It must be consistent. It must have a soul.

Henrik

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05.06.2024

2 Min

Moving Brands Move People

Why motion design and animation are essential parts of a brand.

Bergwerk

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09.02.2024

3 Min

Bergwerk Goes International

Our website is now available in two languages. Lea and Annalisa explain why they recommend this step to everyone.

Bergwerk

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12.01.2024

1 Min

Our Motto for 2024: Energy of Lightness

What is behind our annual motto for 2024 and why it inspires us.

Annalisa

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05.12.2023

2 Min

After Work as a Media Designer

Annalisa explains how you can rediscover your own environment through conscious perception.

My business card has the term “empathic” on it. I'll explain why this characteristic is so important in my work.

Lea

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19.09.2023

2 Min

A Look Through User Lenses

Lea explains how we can use empathy to design good products

Customers. Voices. Projects.

We talk to customers and partners about current projects, strategic brand management and other topics that move us.

Bernd Müller, managing director of specialist publishers of Mediengruppe Oberfranken in Kulmbach

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07.02.2024

6 Min

Brand as a Reflection of Inner Values

Bernd Müller, managing director of specialist publishers of Mediengruppe Oberfranken in Kulmbach, about the benefits of consistently pursued brand work.

Frank Alexander Kühne, Chairman of the Adalbert-Raps-Stiftung

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17.01.2024

2 Min

Courage Is Worth It

The chairman of the Adalbert-Raps-Stiftung, Frank Alexander Kühne, uses the power of the brand to differentiate.

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05.10.2023

3 Min

Want the Best, Achieve the Best.

Stefan Hammel, owner of Harema GmbH in Rodgau, also reflects on clean solutions in brand work.

Ulrich Hielscher, Managing Director of Internationale Hydraulik Akademie GmbH

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22.08.2023

6 Min

“It was time.”

An interview with the Internationale Hydraulik Akademie GmbH (IHA) about the why and how of their new brand identity.

Enver Büyükarslan, founder and shareholder of the Deutsche Investment Group

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12.09.2023

12 Min

“You can't pay – like love.”

A conversation with Enver Büyükarslan & Tamara Martin about Deutsche Investment's brand relaunch.

Strategy and Branding Magazine

How does an entrepreneur experience the relaunch of their own brand? What makes for good branding work? And how do you achieve “the best”? The first issue of our FOKUS MARKE magazine focuses on these and other topics. Are you interested? We would be happy to send you a copy. FOKUS MARKE is only available in German.

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