![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1eb442ddf9001f68718e_IHA-casestudy-01.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1eab6f758e3b8613e863_IHA-casestudy-09.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1ec03d423485778f26c5_IHA-casestudy-05.jpg)
Transposition
In the initial workshop, in addition to the seminar content, we also developed an awareness of the company as a whole, the IHA brand and the market. This resulted in a sharpened profile and a consolidation of core competencies, which are reflected in the new name “IHA – Die Hydraulik-Akademie” and the service statement “We advise, test, train”. In this new awareness, the trademark was also carefully but effectively adjusted. The dynamic white on red lettering is prominently positioned in a rectangle and attracts attention. In addition to revising the content and design of the seminar brochure, we developed all IHA communication tools in a new corporate design.
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651e523c25e282985101caeb_IHA-casestudy-07.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1f1ce56bf79310c07771_IHA-casestudy-04.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1f1ce56bf79310c0777a_IHA-casestudy-03.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1f458fa93c3fdc0c8418_IHA-casestudy-12.jpg)
![](https://cdn.prod.website-files.com/651aed8c2451c0b64cdf7ece/651d1f1cd710c6475d7acaa7_IHA-casestudy-02.jpg)
Result
The image of IHA is an expression of a new self-image. The evolutionary development of the brand sharpens its own identity and combines the tried and tested with the new. The perfect balance.