Transposition
The “expressive” name Kupfergrau served as an inspiration for the brand image. With its minimalism and elegance, the slim lettering in dark gray attracts attention and is remembered. The font color with the copper tint also comes from the company name. This interplay is consistent across all means of communication. Its effect is supported by typography that is as aesthetic as it is functional. The photos from the website were taken by Mario Schmitt.
Result
The new brand identity perfectly represents Kupfergrau's holistic architectural approach: clear and sophisticated, clean craftsmanship, aesthetic – simply convincing. And it convincingly reflects the company's three core values: trust, responsibility and innovation. The brand image was awarded the German Design Award 2023 for excellent communication design.
