Kumpels als impulse givers.

The Kumpels report on everyday agency life, specialized topics and everything that motivates brand lovers.

A transparent mouse pointer rests on a bright surface resembling flowing glass. The image represents trends in flux and the question of which developments truly remain relevant for brands.
Bergwerk
07.07.2026
Lesezeit
1 Min

Design Trends: What's Enduring, What's Emerging, What's Essential

What trends will remain once the initial hype is over? A look at the developments currently shaping brands – and those that will continue to be relevant in the future.

Laura Brendel
Laura
30.06.2026
Lesezeit
1 Min

"Direction isn't found on page three."

Why an honest conversation often achieves more than perfect documentation and how internal communication can provide real direction.

A ray of light falls on two people in a business conversation. One person holds a clipboard and a pen. The moment suggests an important decision in a customer interaction.
Bergwerk
23.06.2026
Lesezeit
1 Min

The moment of truth.

The moment of truth usually comes unexpectedly and reveals what a brand truly stands for.

Hans-Peter Brendel, owner of the Bergwerk
Hans-Peter
30.04.2025
Lesezeit
3 Min

Sense and Sensibility

Bergwerk owner Hans-Peter Brendel about the influence that the senses have on the perception and desire of a brand.

Bergwerk designer Stef and owner Hans-Peter talking about the ESG report.
Bergwerk
02.04.2025
Lesezeit
5 Min

Make a Cure out of Duty

Bergwerk's Creative Stef Forberich and Owner Hans-Peter Brendel talk about the requirements and impact of ESG Reports.

Ulrike Brendel, Bergwerk owner and managing director
Ulli
05.03.2025
Lesezeit
3 Min

Brand Work Requires Brand Love

Bergwerk's owner Ulrike Brendel explains why her business card also says “brand lover”.

Ihre Einladung zu
unserem Newsletter.

Unsere Markenpost liefert Ihnen regelmäßig tiefgehende Einblicke, kreative Impulse und nützliche Tipps zur Markenführung. Freuen Sie sich außerdem auf inspirierende Perspektiven zu strategischen Denkansätzen.

Customers. Voices. Projects.

We talk to customers and partners about current projects, strategic brand management and other topics that move us.

Solveig Hillebrecht, Managing Director of SüdWasser
16.05.2025
Lesezeit
8 Min

Brands as a Driver of Change

Solveig Hillebrecht, Managing Director of SüdWasser GmbH, reflects on the opportunities and pitfalls of a change process.

Alexander Herrmann, Star Chef and Restaurant Owner talking to Hans-Peter Brendel, Owner of the Bergwerk.
16.04.2025
Lesezeit
12 Min

Courage to Lose Control

Alexander Herrmann is an entrepreneur, star chef, TV star and book author. Here he talks about how he built up his premium brand — and more.

Susanne Wiegand, Chief Executive Officer of RENK GmbH, CEO of RENK Group AG
19.03.2025
Lesezeit
7 Min

Make Independence Convincingly Visible

Susanne Wiegand, CEO of RENK Group AG, talks about her brand relaunch and the importance of a high-quality ESG report.

ICMA Design Award logo in the foreground, in the background Tom Bellartz, CEO ELPATO Medien GmbH and Bergwerk Owner Hans-Peter Brendel are delighted with the success.
15.01.2025
Lesezeit
1 Min

Silver for ELPATO and Bergwerk

Our joint project was awarded the ICMA Award.

Bernd Müller, Managing Director of specialist publishers of Mediengruppe Oberfranken in Kulmbach
07.02.2024
Lesezeit
6 Min

Brand as a Reflection of Inner Values

Bernd Müller, managing director of specialist publishers of Mediengruppe Oberfranken in Kulmbach, about the benefits of consistently pursued brand work.

Frank Alexander Kühne, Chairman of the Adalbert-Raps-Stiftung
17.01.2024
Lesezeit
2 Min

Courage Is Worth It

The chairman of the Adalbert-Raps-Stiftung, Frank Alexander Kühne, uses the power of the brand to differentiate.

Close-up of the “Fokus Marke 01/2024” lying on a background
Fokus Marke
Strategy and Branding Magazine

How does an entrepreneur experience the relaunch of their own brand? What makes for good branding work? And how do you achieve “the best”? The first issue of our FOKUS MARKE magazine focuses on these and other topics. Are you interested? We would be happy to send you a copy. FOKUS MARKE is only available in German.

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