Website Relaunch


The briefing: “We want the best website in the industry.” Challenging and open at the same time. Goal-oriented yet giving space. Short but telling. That was the motivation to achieve the best. For customers and users.

Harema GmbH in Rodgau offers its customers system solutions for efficient and hygienically sustainable building cleaning and equipment – as a manufacturer and specialist retailer.

  • Location:
  • Rodgau
  • Branch:
  • St. Egidien
  • Number of employees:
  • 60


Under the motto “Discover the world of Harema”, an exciting guiding principle in communication emerged early on: The butterfly. An integral part of the logo, ambassador for Harema and corporate values. Visitors encounter the harema butterfly again and again not only as a key visual on the website, but also as the main protagonist in the new brand film. The butterfly's attributes of lightness, cleanliness, sustainability and freshness also determine the web design: spacious white spaces, bright images, modern, clear typography, hand-drawn icons and light color accents complete the visual appearance. The harema.de corporate site and the reinigungsmarkt.de website developed for the retail business were implemented using the CMS Webflow to enable in-house maintenance at Harema.


The best website in the industry? Others are welcome to judge this, but the result is not only worth seeing, but also informative and emotional. It convincingly conveys the products and values of the Harema brand internally and externally in digital communication.