Transposition
Under the motto “Discover the world of Harema”, an exciting guiding principle in communication emerged early on: The butterfly. An integral part of the logo, ambassador for Harema and corporate values. Visitors encounter the harema butterfly again and again not only as a key visual on the website, but also as the main protagonist in the new brand film. The butterfly's attributes of lightness, cleanliness, sustainability and freshness also determine the web design: spacious white spaces, bright images, modern, clear typography, hand-drawn icons and light color accents complete the visual appearance. The harema.de corporate site and the reinigungsmarkt.de website developed for the retail business were implemented using the CMS Webflow to enable in-house maintenance at Harema.
Result
The best website in the industry? Others are welcome to judge this, but the result is not only worth seeing, but also informative and emotional. It convincingly conveys the products and values of the Harema brand internally and externally in digital communication.
