Transposition
In addition to the classic creation of content (text, images, graphics) and coordination of key figures, the focus was on one aspect in particular: a strong concept with a maximum level of flexibility. The digital basis created is modular, can be extended at any time and is already designed today to meet the requirements of future annual reports. Diagrams and tables have been integrated in such a way that they are not only technically well maintained, but also meet an important criterion: screen readers can easily capture the content. Subtle animations also ensure a dynamic presentation of the content – without distracting attention from the essentials.
Result
The Student Services's digital annual report is visually and functionally convincing across the board. From sophisticated user experience to responsive design, every detail is designed for intuitive use – on all devices. The special feature: Interactive elements not only add depth to the report, but also make it tangible. In parallel with the digital version, the financial report is still available as a PDF. This is how the pure obligation to communicate numbers – the freestyle – becomes a strong brand statement with appeal.
